1
Use natural light. Shoot near a window or outdoors - avoid harsh overhead lighting or flash, which flattens color and detail.
2
Show the item in context. A styled tablescape or a balloon arch at a real event books better than a plain product shot against a wall.
3
Keep the background clean. Busy or cluttered backgrounds distract from the item. Tidy the space or crop tighter.
4
Use a landscape (horizontal) shot for your cover photo. It fills the card better than a portrait or square crop.
5
Add 4-8 gallery photos per item: different angles, close-ups of details, and a few from real events if you have them.